Market research shows that People are spending slightly less time watching scheduled broadcast TV and they are spending more time watching streamed on-demand TV online.
A new survey by Ericsson ConsumerLab found that more than 44% of TV viewers are watching internet-based on-demand TV more than once a week while about 80% watch broadcast TV more often.
Each channel caters to a niche market, for females 18 to 56 there is elleFACTOR.Co: “Inspiring us to Live in Love & Create…Living Life with Passion one moment at a time” and for mixed gender between 18 to 56 URBANista.Co: “Sharing the hidden gems within our cities & while we travel”. The subscribers will share and post media content that matters to them. Selecting only the most provocative, captivating and informative, the sites will curate an impressive selection of “timeless” media, from articles, videos, series, and stories.
In our busy society less and less of people are watching television news and very few will use their specialty box’s recording space to save “filler news” which can be viewed any time, any day, any where. Anders Erlandsson, Senior Advisor at Ericsson ConsumerLab, says these changes in TV-viewing habits are part of a wider transformation in society.
“People want both broadcast and on-demand viewing to be available…TV and video have not been negatively affected by the Internet in the same way that print has; we just watch TV in many more ways than we did before.”